a boutique music PR company based in the UK

Steps

 

Steps are a British group created by former manager Tim Byrne and writers Steve Crosby and Barry Upton. The group, now managed by Steven Howard consist of members Lisa Scott-Lee, Claire Richards, Faye Tozer, Lee Latchford-Evans, and Ian “H” Watkins, formed on 7 May 1997. Steps recorded three studio albums and two compilation albums, and released sixteen singles. Their musical approach throughout their career had a strong 1990s pop sound, similar to many artists of their time. Their name was based on a simple marketing gimmick: each of their music videos was choreographed, and the dance steps were included with most of their single releases.

Over the five years they were together, Steps achieved a series of charting singles between 1997 and 2001 including 2 number one singles in the UK (one a double A-Side), 2 number one albums in the UK, 14 consecutive top 5 singles in the UK and a string of hits throughout Europe. The group has sold 14 million records worldwide in addition to acquiring a BRIT Award nomination in 1999 for Best Newcomer while supporting Britney Spears on the UK leg of her tour the same year. When Claire Richards and Ian “H” Watkins departed, the group disbanded on 26 December 2001. Their penultimate single reached number-five in the UK charts while their final album of greatest hits, Gold (2001), scored the band their second number one album in the UK.

The group reformed in May 2011 for a four-part documentary series on Sky Living titled Steps: The Reunion. The series started airing on 28 September, following an announcement of a second Greatest Hits album, The Ultimate Collection, that was released on 10 October. The album entered the charts at #1, becoming the band’s third UK #1 album. Series 2 of the Steps Reunion titled “Steps: On the Road Again” aired on Sky Living in April 2012; the series followed the band as they embarked on their sellout 22-date UK tour.

GUESTY PR

A boutique UK based PR company serving the UK, Europe and Asia with services dedicated to music & film.